The shocking news from KODAK

You know that kodak is the most popular brand of digital camera. But the statement from ROCHESTER, N.Y that say “Picture it: Save for a few disposable point-and-shoots, Kodak is exiting the camera” shock enough to hear that. After 132 years old kodak.Co produce digital camera, pocket video camera, and digital picture frame they will stop its. Since 1880 when it was still famous with film which populared by kodak only, recently has moved from film photo to digital technology. Citigroup agree to lend Kodak.Co $650 million to depend from bankruptcy at last month when kodak have to cover $6,7 billion to debt and hopefully to continue operating.

In 1975 Steven sasson as kodak engineer has created the first digital camera in the world, but the digital camera at which time is 8 pounds, toaster-size device that captured low-resolution black-and-white images. Of course this new is a bit sad for sasson. At this moment many people have opinion that “there are a lot of way to capture images ” cellphones is one of choice. At 1990 kodak grow up in camera bussiness until $4 billion together cellphones and digital devices evolution, unfortunately kodak faced strong competitors like sony and canon when it was owning digital camera in the market.

But now most people like to capture using smartphone for example iphone, which is brought by Nokia, Motorola,or LG . Fortunately the certain smartphone makers has approved to pay kodak to license its digital camera technology. Kodak. “We made the logical conclusion that there was no clear path to profitability and we have to focus on generating profits at this point,” from Chris Veronda’s statement as kodak spokesman we know that kodak stands from bankruptcy with shrink its product line and sell in fewer retail venues. To help cut loses from $100 million a year as it struggles to emerge from 11 chapter failed kodak will stop making the digital camera at june. In 2005 kodak start to focus on home photo printers, high-speed commercial inkjet presses, workflow software and packaging as the core, it’s the promissing business for future. For printing business kodak will continue to honor product warranties and provide technical support for the discontinued products. How much cost to separate it which have to be paid? it’s around $ 30 million.